Small Business Development Center (SBDC): Market Analysis and Business Startup

Reveals how to write an accessible and recognition-promoting business plan for any organization, discussing how new or established companies can benefit from an effectively executed business plan.

"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket.

Many professionals aspire to work for a start-up. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed are hundreds of employees to do the day-to-day work required to operate a fledgling company and grow it into something of value. This practical, step-by-step guide provides an insider's analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do. You'll gain insight into how successful start-ups operate and learn to assess which of them you might want to join--or emulate. Inside this book you'll find: A tour of typical start-up roles to help you determine which one might be the best fit for you Profiles of start-up executives in many different functions who share their stories and describe their responsibilities A practical approach to your job search that will help you position yourself to find the start-up opportunity that's right for you Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Welcome to Start Up Land will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.-- Provided by publisher.

This book has been designed to instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to descriptions of 'how to' embark on a new venture in a logical manner. Cases at the end of the text have been picked by the authors to go hand-in-hand with chapter concepts.

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.